Flexible robotics. The smart pick.

The Future of Autonomous Harvesting

Picker is building the world’s longest cost-effective flexible robotic arm – combining AI vision, precision maneuvering, and our proprietary Snip-N-Roll system to harvest every fruit on the tree at a fraction of human labor cost.

What Picker Is

A complete harvesting system, engineered around the fruit

Harvest labor is the number one cost and challenge for growers, reaching up to ~40% of annual expenses. Picker replaces it with the longest flexible robotic arm, combining AI-driven maneuvering with a streamlined hardware architecture, designed for deep-canopy, existing orchards. It delivers a game-changing leap in cost efficiency and adaptability.

01

Long-Reach Flexible Arm

A 5-meter composite arm built to navigate the full canopy. Lightweight, durable, and engineered to mount on existing farm equipment – no conveyors, no autonomous vehicles.

02

AI Vision & Precision Control

Proprietary algorithms for fruit detection, area coverage, and real-time decision-making. Selective picking by ripeness, weight, and quality – so only market-ready fruit leaves the tree.

03

Snip-N-Roll
Mechanism

A hollow robotic arm that lets fruit slide from branch to bin through the arm itself. No gripping. No bruising. No back-and-forth cycles.

The Breakthrough

The first hollow robotic arm in agriculture

Every robotic harvester before ours has had to grip a fruit, pull it, and carry it back to a bin. Each cycle wastes time. Each grip risks damage. Each back-and-forth limits throughput.

Snip-N-Roll removes the problem entirely. The arm snips the fruit at the stem and the fruit rolls through the inside of the arm, directly into the collection system. No gripper. No pulling. No return trip.

It’s the mechanical change that finally makes orchard robotics economical.

Built by Doing

From the lab to the orchard

Picker is a working system, tested in the field and presented on international stages. Our team has logged years of real-world deployment across citrus and subtropical crops.

Why Picker

Built to be the harvesting standard

01

Full canopy
reach

An up to 4 meter flexible arm reaches fruit that shorter, rigid systems can’t – including the top and interior of the canopy where losses are highest.

02

Fruit-safe by design

The Snip-N-Roll mechanism eliminates gripping entirely. Fruit quality stays market-grade from tree to bin.

03

Farmer-economic hardware

Lightweight composite construction and direct integration with existing farm equipment keep the capital cost accessible – not aspirational.

04

AI that picks selectively

AI-powered, real-time vision models make per-fruit decisions on ripeness, size, and quality – so you harvest what sells while generating invaluable tree-level data on what was picked and what remains.

The Opportunity

A multi-billion-dollar labor problem, solved at the hardware layer

Agriculture’s labor crisis isn’t a cyclical issue – it’s structural. Harvest windows are shrinking, wages are rising, and crews are harder to find every season. Picker is the hardware answer.

$40B

Unlocking a $40B annual labor market

$9B

Over $9B in developed countries

-50%

Up to 50% cost reduction compared to manual labor

Growers don’t need more prototypes – they need reliable solutions with real ROI.

Our Team

Built by a proven team in Agtech robotics

A multidisciplinary team of proven experts in robotics, AI, and hardware – spanning control, vision, electronics, system engineering, plastics, and analytics.

Yossi Rosenblum

Co-founder & CEO

Shachar Adar

Co-founder & CTO

Aviv Engel

Operation Manager

Basel Massad

Electronics

Reut Ben Gida

Head of Integration

[Short bio line about deployment experience.]

Hadar Cohen

Head of Product Agronomy

Mooli Grin

Head of Perception

Omer Nir

Head of Motion

Eilon Koren

Integrator

Shahar Abelson

Software Engineer

Slava Maslennikov

Integrator

Tal Shorer

Head of robotic arm R&D

Yogev Gilboa

System Eng

Amichay Livne

Mechanical Eng

Amihay Blau

Control Eng
Work With Picker

Three Ways to Shape the Future of Agriculture

FOR INVESTORS

Build the harvesting standard with us.

We’re raising to scale field deployment and commercial production. Request the investor brief and a meeting with the founding team.

[ FORM_INVESTORS ] — Name · Firm · Email · Stage interest · Message
FOR GROWERS

Run Picker on your orchard.

We’re selecting partner growers for pilot deployments. Tell us about your operation — crop type, acreage, and timing — and we’ll be in touch.

[ FORM_GROWERS ] — Name · Farm · Email · Crop type · Acreage · Timing
PARTNERS & CAREERS

Join the team or partner with us.

Technology partnerships, supplier inquiries, and careers at Picker — all start with a short note.

[ FORM_PARTNERS ] — Name · Company · Email · Interest area · Message
For Investors

Build the harvesting standard with us.

We’re raising to move from first commercial pilots to full commercialization. Request the investor brief and a meeting with the founding team.

Name · Firm · Email · Message

For Growers

Pilot Picker in your orchard

We're selecting partner growers for pilot deployments. Tell us about your operation - crop type, acreage, and timing - and we'll be in touch.

Name · Farm · Email · Crop type · Acreage · Timing

Partners & Careers

Join the team or partner with us.

Technology partnerships, supplier inquiries, and careers at Picker - all start with a short note.

Name · Company · Email · Interest area · Message

The fruit is ready. The labor isn't coming back. We build the alternative

Picker is raising to scale deployment across citrus, avocado, and beyond. Let’s talk.

Flexible robotics. The smart pick.
Picker AgRobotics Ltd.

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